INDUSTRY:
EXPERIENCE DESIGN
TERM:
2024/25 SPRING
COURSE:
DESIGN STUDIO III
SUBJECT
PACKAGING DESIGN
Lego Friends
a beverage story
About
This beverage concept was designed for LEGO Friends as part of a studio course exploring storytelling through product design. Each flavor—chocolate, strawberry, and banana—features modular, collectible paper pieces that encourage creative play. The project combines nourishment and interaction to create a playful and memorable user experience for children.
Persona
Brand Analysis & Moodboard
The creation of something new is not accomplished by the intellect but by the play instinct.

Carl Gustav Jung
Psychiatrist