INDUSTRY:

EXPERIENCE DESIGN

TERM:

2024/25 SPRING

COURSE:

DESIGN STUDIO III

SUBJECT

PACKAGING DESIGN

Lego Friends

a beverage story

About

This beverage concept was designed for LEGO Friends as part of a studio course exploring storytelling through product design. Each flavor—chocolate, strawberry, and banana—features modular, collectible paper pieces that encourage creative play. The project combines nourishment and interaction to create a playful and memorable user experience for children.

Persona
Brand Analysis & Moodboard
Beverage Story
Beverage Story

The creation of something new is not accomplished by the intellect but by the play instinct.

Carl Gustav Jung

Psychiatrist